BIMI

See whether a domain publishes a logo that can be shown in the recipient's inbox.

About BIMI

What it is

BIMI (Brand Indicators for Message Identification) is a standard that lets you publish your logo in DNS. Mail clients that support BIMI can then display the logo in the recipient's inbox.

Why it matters

BIMI increases recognition and credibility when your mail is displayed. The standard requires DMARC to be set to quarantine or reject, which means BIMI indirectly drives better security.

Tips

Common questions

Which mail clients display the BIMI logo?

Gmail, Yahoo Mail and Apple Mail support BIMI. Outlook and others are on the way but not fully yet.

Is DMARC and an SVG enough?

For some clients, yes. Gmail additionally requires a Verified Mark Certificate (VMC) from an approved issuer.

More lookups

MX lookup

See which servers receive mail for a domain, and which provider handles it.

SPF check

Check whether a domain has an SPF record and how strictly it rejects spoofed mail.

DMARC check

See whether a domain has DMARC and which policy it uses against spoofed mail.

DKIM check

Look for DKIM signing on a domain using the most common selectors.

DNSSEC check

See whether a domain is protected with DNSSEC, that is, whether its DNS answers are signed.

TXT lookup

List all TXT records for a domain, including SPF, verifications and more.

NS lookup

See which name servers control a domain's DNS.

Blacklist check

Check whether a domain's IP address is on blacklists such as Spamhaus, Barracuda and SpamCop.

A/AAAA lookup

See which IP addresses a domain points to, both IPv4 (A) and IPv6 (AAAA).

CNAME lookup

See whether a domain is an alias that points on to another domain.

SOA lookup

See the zone's core data: primary name server, contact and serial number.

CAA lookup

See which certificate authorities are allowed to issue certificates for the domain.

Reverse DNS (PTR)

Look up which host name a domain's IP address points back to.

MTA-STS

See whether a domain requires encrypted mail delivery via MTA-STS.

TLS-RPT

See whether a domain receives reports about failed encrypted mail delivery.

SSL certificate

Check a domain's TLS certificate: issuer, validity and expiry.

Whois

See who owns a domain, when it was registered and when it expires.

HTTP security headers

Check whether a domain's website sets important security headers.

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BIMI check: does your logo show in the inbox? | LUMRA KOLLEN